General Information

In principle, we process personal data only insofar as this is necessary to provide a functioning website and our content and services. The processing of personal data of our users takes place regularly only with the consent of the user. An exception applies to cases in which prior consent cannot be obtained for reasons of fact and the processing of the data is permitted by law.

Website

Each time our website is accessed, our system automatically collects data and information from the computer system of the calling computer. This is e.g. information like

• Information about the type and version of your internet browser,
• The operating system of your computer or smartphone,
• Your internet service provider,
• Your IP address,
• Date and time of your access,
• Date and time of your access,
• Geographic location,
• Websites from which you came to us,
• Websites that you visit from our site,
• When applicable – Referrer URL from Partner Website.

We collect such technical information in so-called “log files”, so that you can display our website correctly and we can identify the causes of any technical problems, for the technical optimization of our websites and for the purpose of the security of our computer systems and networks. For these purposes, we have a legitimate interest in the processing of data according to Art. 6 para. 1 s. 1 lit. f GDPR.

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. Typically, this technical information will be erased or rendered unrecognizable at the latest after seven days.

Contact Requests

On our website you can contact us via various options: e.g. contact form, book a demo, request a quote, request product information, request guides. If you make use of these options, the data entered in the input mask will be transmitted to us and saved. In addition to the specific input macro data, the IP address and the date and time of the request are collected and stored.

The collection of data for the provision of the website and the storage of the data in log files is essential for the operation of the website.

The processing of personal data from the input mask is solely for the processing of your request. In the case of contact via e-mail, this also includes the required legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems. Alternatively, a contact via e-mail address is possible. In this case, your personal data transmitted by e-mail will be stored. In this context, there will be no disclosure of the data to third parties, unless this is necessary for the processing of the query. In any case, the data will be used exclusively for processing the conversation, unless agreed upon otherwise.

Cookies and Tracking Technologies

Web Browser Cookies: A web browser cookie is a small text file sent from a website to your computer or mobile device where it is stored by your web browser. Web browser cookies may store information such as your IP address or other identifier, your browser type, and information about the content you display and interact with on the digital services. By storing such information, web browser cookies can store your preferences and settings for online services and analyze how you use online services.

Tracking Technologies: Web Beacons, Pixels, Tags and Scripts

E-mails and mobile applications can contain small, transparent image files or lines of code to record how you interact with them. This information is used to help website and app publishers better analyze and improve their services.

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser be identified even after a page break. Cookies as well as the storage of data in the local storage only allow functionalities which should contribute to a positive user experience on our website. We do not use cookies with personal data without given consent.

In addition, we use cookies on our website that allow an analysis of users’ browsing behavior.

When accessing our website, the user is informed about the use of cookies for analytics purposes and his consent to the processing of the personal data used in this context is obtained. The legal basis for the processing of personal data using technically necessary cookies is Article 6 para. 1 s. 1 lit. f GDPR. The purpose of using technically necessary cookies is to facilitate the use of websites for users. Some features of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page break. We require cookies for the following applications: acceptance of language settings. The user data collected through technically necessary cookies will not be used to create user profiles.

The legal basis for the processing of personal data using cookies for analytics purposes is the consent of the user Art. 6 para. 1 lit. a GDPR. The use of the analytics cookies is for the purpose of improving the quality of our website and its contents. Through the analytics cookies, we learn how the website is used and so we can constantly optimize our offer.

Cookies are stored on the computer of the user and transmitted to our side. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already saved cookies can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may not be possible to use all the functions of the website to the full.

Implemented Technologies

Usercentrics Consent Management Platform

Description of Service

This is a consent management service. Usercentrics GmbH is used on the website as a processor for the purpose of consent management.

Processing Company

Usercentrics GmbH Sendlinger Str. 7, 80331 Munich, Germany

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. datenschutz@usercentrics.com

Data Purposes

This list represents the purposes of the data collection and processing.

• Compliance with legal obligations
• Consent storage

Technologies Used

This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.

• Local storage
• Pixel

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

• Opt-in and opt-out data
• Referrer URL
• User agent
• User settings
• Consent ID
• Time of consent
• Consent type
• Template version
• Banner language
• IP address

Duration to store the data

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes. The consent data (given consent and revocation of consent) are stored for one years. The data will then be deleted immediately.

Data Recipients

In the following the recipients of the data collected are listed. Usercentrics GmbH. Click here to read the privacy policy of the data processor https://usercentrics.com/privacy-policy/

Sitecore Analytics / Search / XMCloud / Digital Asset Management

Description of Service

This is a content management service including search options and analytics data.

Processing Company

Sitecore
101 California Street
Floor 16
San Francisco, CA 94111

Data Protection Officer of Processing Company

Chief Privacy and Cyber Compliance Officer
Sitecore
101 California Street
Suite 1600
San Francisco, CA 94111
Emailing privacy@sitecore.com with the subject line “Data Subject Rights Request”

Data Purposes

Sitcore uses cookies to collect information about the way that visitors use Sitecore Sites, to support the features and functionality of those Sites, and to personalize your experience when you use them.

• To improve the operation of the Sites
• To engage in research and development of the Sites and Sitecore’s product offerings
• To conduct ordinary business operations such as sales, marketing, support, education and training
• To engage in corporate reporting and management
• To recruit employees for Sitecore to conduct market research
• To maintain a safe and trusted environment for Sitecore employees, customers, Site visitors and members of the public
• To conduct other similar uses pertaining to the Sitecore Sites.

Description of Service

• Cookies
• Pixel Tags

Data Collected

• Identifiers:
  • IP address
  • Email address
  • Unique personal identifier
  • Cookie data
  • Tags, beacons, pixels
  • Device data (device name, browser/OS version, device configuration, settings, etc.)
• Internet or Other Similar Network Activity:
  • Browsing history
  • Search history
  • Information on a consumer's interaction with a website, application, or advertisement
  • Referring URLs
  • Search terms/queries
• Website Activities:
  • Session Duration
  • Referring Website
  • Source IP Address
  • Source Geographical Data
  • User Agent
  • Pages Viewed
  • Events Triggered
  • Other Calculated Metrics (such as content volume)

Duration to store the data

• User Interaction Data: 90 Days
• Analytics Data: None

Data Recipients

• Sitecore Affiliates
• Third Party service providers
• Ad networks and advertising providers

Google Analytics

Description of Service: This is a web analytics service. With this, the user can measure the advertising return on investment "ROI" as well as track user behavior with flash, video, websites and applications

Processing Company: Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. Contact Data Protection Officer

Data Purposes

This list represents the purposes of data collection and processing.

• Marketing
• Analytics

Technologies Used

This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.

• Cookies
• Pixel
• JavaScript
• Device fingerprinting

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

• Click path
• Date and time of visit
• Device information
• Location information
• IP address
• Pages visited
• Referrer URL
• Browser information
• Hostname
• Browser language
• Browser type
• Screen resolution
• Device operating system
• Interaction data
• User behavior
• Visited URL
• Cookie ID

Duration to Store the Data

The retention period is the time span the collected data is saved for processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The Retention Period depends on the type of saved data. Each user can choose how long Google Analytics retains data before automatically deleting it.

Data Recipients

In the following, the recipients of the data collected are listed.

Google Ireland Limited, Alphabet Inc., Google LLC

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Opt Out from this Processor across All Domains

Storage Information

Maximum age of cookie storage: 2 years

Stored Information

• >Name: __utmb; Purpose: This cookie is used to track the time of the visit.; Type: cookie; Duration: Session;
• Name: _ga; this cookie is used to distinguish between users.; Type: cookie; Duration: 2 years;
• Name: _gid; this cookie is used to identify the user.; Type: cookie; Duration: 1 day;
• Name: __utma; this cookie is used to record the time and date of the first visit, the total number of visits and the start time of the current visit. ; Type: cookie; Duration: Session;
• Name: __utmz; this cookie is used to record where the visitor came from. ; Type: cookie; Duration: Session;
• Name: IDE; this is used to show personalised ads; Type: cookie; Duration: 1 year, 1 month;
• Name: CONSENT; this is used to store the consent choices of the user. ; Type: cookie; Duration: 2 years;
• Name: __utmt; this is used to throttle the request rate. ; Type: cookie; Duration: 10 minutes;
• Name: _gat; this is used to read and filter requests from bots.; Type: cookie; Duration: 1 minute;
• Name: __utmc; this is used to store the time of the visit.; Type: cookie; Duration: 30 minutes;

Google Tag Manager

Description of Service

This is a tag management system. Via Google Tag Manager, tags can be integrated centrally via a user interface. Tags are small sections of code that can track activities. Script codes of other tools are integrated via Google Tag Manager. The Tag Manager allows controlling when a particular tag is triggered.

Processing Company

Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. Contact Data Protection Officer

Data Purposes

This list represents the purposes of data collection and processing.

• Tag Management

Technologies Used

This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.

• Website tags

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

• Aggregated data about tag firing

Duration to Store the Data

The retention period is the time span the collected data is saved for processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

In the following, the recipients of the data collected are listed.

Alphabet Inc., Google LLC, Google Ireland Limited

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Google Maps

Description of Service

This is an integrated map service.

Processing Company

Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. Contact Data Protection Officer

Data Purposes

This list represents the purposes of data collection and processing.

• Display maps based on personal information like IP addresses

Google ReCaptcha

Description of Service

This is a service that checks whether data is entered by a human or by an automated program.

Processing Company

Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. Contact Data Protection Officer

Workday

Description of Service

Workday is an ERP, which can plan, execute, and analyze accounting, finance, payroll, and HR teams in one system that unifies all organizational data.

Find the Privacy Statement here: Workday Privacy Statement

Processing Company

6110 Stoneridge Mall Road
Pleasanton, CA 94588
USA

Data Protection Officer of Processing Company

If you have any questions about this Privacy Statement or wish to exercise your rights, please submit your request through Workday's Request Portal.

You may also contact Workday at the mailing addresses below:

Workday, Inc.
Attn.: Privacy
6110 Stoneridge Mall Road
Pleasanton, CA 94588
USA

Data Purposes

• Manage your user account in accordance with the applicable terms of service
• Ensure that you can log in to use our services and access information you need securely and efficiently
• Deliver requested resources or services to you
• Better understand the visitors who come to Workday websites, where they come from, and what content on our website is of interest to them. Workday uses this information for internal analytics purposes and to improve the quality and relevance of their websites.
• Provide, operate, and maintain the websites, including providing access to content you have requested and displaying country-specific information.
• Protect the security and prevent misuse of our websites and services by tracking the use of the websites and services, verifying accounts and activity, investigating suspicious activity, and enforcing the terms and policies.

Technologies Used

This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.

• Local storage
• Pixel
• Cookies

Data Collected

A) Automated data collection: Your browser automatically transfers data to our system when you visit our website:

• IP address
• URL of the page from which you came to our website
• Browser type
• Date and time of your visit
• Operating system used
• Amount of data sent

B) Cookies

C) Personal Data provided from the visitor:

• via contact form
• via the application process

LinkedIn Insight Tag

Description of Service

This is a conversion tracking and retargeting service.

Processing Company

LinkedIn Ireland Unlimited Company
Wilton Place, Dublin 2, Ireland

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. Contact Data Protection Officer

Data Purposes

This list represents the purposes of data collection and processing.

• Marketing
• Retargeting
• Analytics

Technologies Used

This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.

• Cookies
• Pixel

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

• Device information
• IP address
• Referrer URL
• Timestamp
• Browser information

Duration to Store the Data

The retention period is the time span the collected data is saved for processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The data will be deleted after 90 days.

Data Recipients

In the following, the recipients of the data collected are listed.

LinkedIn Ireland Unlimited Company

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Opt Out from this Processor across All Domains

Storage Information

Maximum age of cookie storage: 6 months

Stored Information

• Name: BizographicsOptOut; Purpose: This cookie is used to determine whether a user has rejected targeted advertising.; Type: cookie; Duration: 10 years;
• Name: UserMatchHistory; Purpose: Used by the LinkedIn Insight tag to provide detailed campaign reporting and discover new business demographics by layering LinkedIn data with website visitor data.; Type: cookie; Duration: 30 days;
• Name: U; Purpose: This is a browser Identifier for users outside EU/EEA.; Type: cookie; Duration: 2 months, 29 days;
• Name: li_sugr; Purpose: Used to make a probabilistic match of a user's identity outside the EU/EEA.; Type: cookie; Duration: 2 months, 29 days;
• Name: bscookie; Purpose: This is used for remembering that a logged-in user is verified by two-factor authentication.; Type: cookie; Duration: 2 years;
• Name: bcookie; Purpose: Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse.; Type: cookie; Duration: 2 years;

Facebook Pixel

Description of Service:

This is a Tracking technology offered by Facebook and used by other Facebook services. It is used to track interactions of visitors with websites ("Events") after they have clicked on an ad placed on Facebook or other services provided by Meta ("Conversion").

Processing Company:

Meta Platforms Ireland Ltd.

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. Contact Data Protection Officer

Data Purposes

This list represents the purposes of the data collection and processing.

• Analytics
• Marketing
• Retargeting
• Advertisement
• Conversion Tracking
• Personalization

Technologies Used

This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.

• Cookies
• Pixel

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

• Ads viewed
• Content viewed
• Device information
• Geographic location
• HTTP-header
• Interactions with advertisement, services, and products
• IP address
• Items clicked
• Marketing information
• Pages visited
• Pixel ID
• Referrer URL
• Usage data
• User behavior
• Facebook cookie information
• Facebook user ID
• Usage/click behavior
• Browser information
• Device operating system
• Device ID
• User agent
• Browser type

Location of Processing

This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.

European Union

Duration to Store the Data

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

User’s interactions tracked on websites will not be stored longer than for two years. However, the data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

In the following, the recipients of the data collected are listed.

Meta Platforms Ireland Ltd., Meta Platforms Inc.

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Storage Information

Maximum age of cookie storage: 1 year

Stored Information

• Name: messaging_plugin_#; Type: cookie; Duration: - ;
• Name: fr; Type: cookie; Duration: - ;
• Name: _fbp; Type: cookie; Duration: - ;
• Name: pxcelBcnLcy; Type: cookie; Duration: - ;
• Name: _fbp; Type: web;

Youtube Video

Description of Service

This is a video player service. It can be used by users to watch, like, share, comment, and upload videos.

Processing Company

Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. Contact Data Protection Officer

Data Purposes

This list represents the purposes of the data collection and processing.

• Displaying Videos

Technologies Used

This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.

• Cookies (if Privacy-Enhanced Mode is not activated)

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

• Device information
• IP address
• Referrer URL
• Videos viewed

Duration to Store the Data

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.

The data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

In the following, the recipients of the data collected are listed.

Alphabet Inc.
Google LLC
Google Ireland Limited

Privacy Policy of the Data Processor

Cookie Policy of the Data Processor

Opt Out from this Processor across All Domains

Storage Information

Maximum age of cookie storage: 8 months

Stored Information

• Name: __sak; Type: web;
• Name: LAST_RESULT_ENTRY_KEY; Type: web;
• Name: yt-player-bandaid-host, yt-player-bandwidth, yt-player-headers-readable; Type: web;
• Name: yt-remote-cast-installed, yt-remote-connected-devices, yt-remote-device-id, yt-remote-fast-check-period, yt-remote-session-app, yt-remote-session-name; Type: web;
• Name: YEC; Type: cookie; Duration: 1 year, 1 month;
• Name: CONSENT; Type: cookie; Duration: 2 years;
• Name: DEVICE_INFO; Type: cookie; Duration: 5 months, 26 days;
• Name: remote_sid; Type: cookie; Duration: Session;
• Name: test_cookie; Type: cookie; Duration: 1 day;
• Name: VISITOR_INFO1_LIVE; Type: cookie; Duration: 6 months;
• Name: YSC; Type: cookie; Duration: Session;
• Name: PREF; Type: cookie; Duration: 8 months;
• Name: pm_sess; Type: cookie; Duration: 30 minutes;
• Name: CGIC; Type: cookie; Duration: 6 months;
• Name: UULE; Type: cookie; Duration: 6 hours;

Google Ads Conversion Tracking

Description of Service

This is a conversion tracking service. This service records what happens after a click on an ad placed by us via Google Ads when users subsequently visit the website. In conversions, we measure whether users, after clicking on an ad placed by us via Google Ads, perform a certain action specified by us on the website (e.g., whether services are ordered). This allows the user to track which keywords, ads, ad groups or campaigns lead to the desired interaction of the users.

Processing Company

Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company. Data Protection Officer

Data Purposes

• Conversion Tracking
• Analytics
• Measuring the success of marketing campaigns

Technologies Used

• Cookies
• Tracking Pixel
• Tracking code

Data Collected

• Browser language
• Browser type
• Clicked advertisements
• Cookie ID
• Date and time of visit
• IP address
• Referrer URL
• Web request
• User behavior

Duration to store the data

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes. The data will be deleted as soon as they are no longer needed for the processing purposes.

Data Recipients

In the following, the recipients of the data collected are listed.
Google Ireland Limited, Google LLC, Alphabet Inc

Click here to read the privacy policy of the data processor

Click here to read the cookie policy of the data processor

Click here to opt out from this processor across all domains

Storage Information

Maximum age of cookie storage: 1 year

Stored Information

• Name: test_cookie; Set as a test to check whether the browser allows cookies to be set. Does not contain any identification features.; Type: cookie; Duration: 15 minutes; Domain: doubleclick.net;
• Name: IDE; Contains a randomly generated user ID. Using this ID, Google can recognize the user across different websites across domains and display personalized advertising.; Type: cookie; Duration: 1 year; Domain: doubleclick.net;
• Name: _gcl_aw; This cookie is set when a user clicks on a Google ad to reach the website. It contains information about which ad was clicked, so that successes achieved, such as orders or contact requests, can be assigned to the ad.; Type: cookie; Duration: 2 months, 29 days;
• Name: _gcl_dc_; This cookie is set when a user clicks on a Google ad to reach the website. It contains information about which ad was clicked, so that successes achieved, such as orders or contact requests, can be assigned to the ad.; Type: cookie; Duration: 2 months, 29 days;

Google Fonts

Description of Service:
Google Fonts is a web font service provided by Google LLC that allows website owners to incorporate custom fonts into their websites for an enhanced visual experience. By utilizing Google Fonts, websites can improve the presentation and styling of text.

Processing Company:
The processing company responsible for Google Fonts is:
Google LLC
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA

Data Protection Officer Company:
For inquiries regarding data protection and privacy, you can contact the Data Protection Officer at Google LLC through the following link: Google Data Protection Officer Contact

Data Purposes:
The data collected through Google Fonts is processed for the following purposes:
- To deliver custom fonts to your browser for the purpose of enhancing the visual presentation of text on websites.

Technologies Used:
The technologies used by Google Fonts include, but are not limited to, the use of cookies and web fonts to ensure efficient delivery and display of fonts on websites.

Data Collected:
Google Fonts may collect the following data:
- Information about your device and browser, such as device type, browser type, and browser settings.
- IP address.
- Requested font data, including font family and styles.

Duration to Store the Data:
The data collected by Google Fonts is not stored permanently. It is retained for a short duration to facilitate the efficient delivery of fonts. The specific duration may vary but is generally a short-term storage to support the loading and rendering of fonts during your website visits.

Data Recipients:
The data collected by Google Fonts may be shared with the following recipients:
- Google LLC

It's important to note that Google Fonts may be subject to Google's general privacy policy, which you can review here.

By using Google Fonts, you agree to the terms outlined in this Privacy Policy. If you have any concerns or questions about your data privacy, please contact Google's Data Protection Officer using the provided link.

This Privacy Policy is subject to change, and any updates will be reflected in the effective date stated at the beginning of the policy.